You do not need more traffic. You need to know which calls paid for themselves.
Lead generation at Rankure is search, paid ads and a website that converts, run as one system for a service business and measured in enquiries and cost per enquiry by source. Local SEO starts at $750 a month; Google Ads management is $500 to set up and $500 a month for ad spend up to $5,000 (10% of spend above that), and ad spend goes straight to Google. The leads are yours and are never resold.
Listed on Clutch, G2, DesignRush and GoodFirms. Office in Arlington, Virginia.
What one search-ad lead costs
Same click, very different bill.
- Beauty and personal care$39.25Average per lead.
- All industries$66.69Average per lead.
- Attorneys and legal$131.63Average per lead.
Local SEOFrom $750
Find my leaksLocaliQ, June 2026. LocaliQ sells advertising.
- Measured in enquiriesNot clicks or impressions
- Your leads onlyNever sold, shared or resold
- Ad spend paid to GoogleNot marked up by us
- Month-to-month30 days written notice
Signs your lead flow is guesswork
- 1
Three agencies, three reports, no answer
SEO says rankings rose, ads say clicks rose, and the phone is the same as last spring.
- 2
Leads arrive at 9pm and get a reply at noon
By then the customer booked whoever answered first.
- 3
You bought a list once
It was cheap, it was shared with four competitors, and nobody on it remembered asking.
- 4
The site gets visits and no calls
A form with eleven fields and a phone number hidden in the footer.
Why buying more traffic usually makes it worse
When enquiries dip, the instinct is to buy more visitors. Raise the ad budget, add a second agency, try a lead marketplace. If the site does not convert and nobody tracks which calls came from where, every extra dollar pours into the same leak, and the reports from each supplier take credit for whatever did come in.
The other cost is speed. A lead that waits overnight is often a lead that went to someone else. So the order matters: tracking first, then the leaks, then more traffic to whichever channel is actually producing work. The method is track, fix the leak, then buy traffic, in that order.
The Monday morning after it is fixed
You open one report and see last month's enquiries by source: map listing, organic search, ads, referrals. Each has a cost per enquiry next to it. You can see which campaign to cut and which page to copy. Enquiries that arrive after hours are answered quickly, by your team or by an AI agent if you add one (quoted separately). Reviews keep arriving, so more of the people who find you choose you.
We have no published lead generation case yet. The free review shows your starting numbers, and every report after it is measured against them.
What decides the cost
- 1
The channels you need
Search alone is the package fee, from $750 a month. Google Ads adds a management fee and an ad budget paid directly to Google.
- 2
Your industry
LocaliQ (June 2026) puts legal leads from search ads at $131.63 and beauty at $39.25 on average, so the mix of search and ads changes by trade.
- 3
What is broken today
If tracking or the site is the problem, the first month goes on fixing it before any traffic is bought.
How we would plan three businesses
Worked examples, not client results.
- 1
A plumber spending $3,000 a month on ads
At LocaliQ's $48.91 plumbing median (2020 to 2021 data) that is roughly 61 leads a month. The work is making sure each one is answered and tracked.
- 2
A law firm
At $131.63 per legal lead, the plan leans on local SEO and reviews, with ads kept for the most valuable matters.
- 3
A site with traffic and no enquiries
Tracking and conversion fixes first. More traffic waits until the site can turn it into calls.
Before you commit a budget
- Do you sell leads?No. Leads belong to you and are never shared or resold. We do not sell lists.
- Can you guarantee a number of leads?No. We commit to the work and report the numbers honestly each month.
- How fast do leads arrive?Ads can bring enquiries from launch. Search builds over months but keeps producing without a per-click fee. Most plans use both.
- What if we cannot answer quickly?Then response time matters more than any new channel; an AI agent is one option, quoted separately. If you cannot respond within a business day, fix that first.
- How do we leave?Thirty days written notice. Month-to-month, no lock-in.
Find the leak before you pay for more water
No charge. A written review of your lead flow within one business day.
- Where your enquiries come from today
- The biggest drop-off between visit and call
- Which channel to grow first, and roughly what it costs
Rather talk first? (844) 677-1981
Where are your enquiries leaking?
Send your website. Within one business day Joe looks at where your traffic comes from, where it drops off, and which fix comes first.
Request received ✓
Request received. Joe will review it and come back within one business day.
The first month, then every month
- Day 1
Free review
Traffic sources, drop-off points and the first fixes.
- First 30 days
Track and fix
Every call and form tracked to its source; the biggest leaks closed.
- Monthly
Shift budget
Traffic moved towards the channels that convert.
- Monthly
Cost per enquiry
Leads by source, cost per lead and what changed.
Prices and facts verified · Reviewed by the Rankure team · Next review November 2026