Google Ads that pay
for themselves.
We build and manage Google Ads campaigns structured around one metric: cost-per-qualified-lead. Not impressions. Not clicks. Not CTR. Every campaign is built to generate real pipeline from the moment it goes live — and we prove it every month.
Why most Google Ads accounts waste 40-60% of their budget
Poor Google Ads management is one of the most expensive mistakes a business can make. The waste is invisible until someone looks properly.
Broad Match Keywords
Broad match keywords without proper negative keyword lists show your ads to completely irrelevant searchers. Budget spent on people who will never buy from you.
No Conversion Tracking
Running campaigns without proper conversion tracking is like driving blind. Without knowing which keywords, ads, and audiences generate leads, optimisation is impossible.
Wrong Bidding Strategies
Defaulting to Maximise Clicks when the goal is leads. Or using Target CPA before the account has enough conversion data. Wrong bidding strategy wastes months of budget.
Poor Landing Pages
Sending paid traffic to your homepage or a generic service page instead of a conversion-optimised landing page can halve your conversion rate — and double your cost per lead.
Set and Forget Management
Google Ads requires weekly bid adjustments, negative keyword additions, ad copy testing, and audience refinement. Accounts left unmanaged degrade within weeks.
Reporting on Wrong Metrics
Agencies that report on impressions, clicks, and CTR instead of cost-per-lead and revenue are hiding poor performance behind vanity metrics.
The right campaign for your specific goal
We do not run one-size-fits-all campaigns. The right structure depends on your business, budget, and target customer.
Search Campaigns
High-intent keyword targeting that shows your ad when people are actively searching for what you offer. The most direct route to qualified leads for service businesses.
Performance Max
AI-powered campaigns running across Search, Display, YouTube, Gmail, and Maps from a single budget. Best for businesses with clear conversion goals and sufficient conversion data.
Local Service Ads
The Google Guaranteed badge at the very top of local search results. Pay only per verified lead — not per click. The highest-visibility placement available for local service businesses.
Remarketing Campaigns
Re-engage website visitors who did not convert first time. Consistently delivers the lowest cost-per-conversion of any Google Ads campaign type — often 3-5x cheaper than search.
Google Shopping
Product listing ads showing your items directly in search results with price, image, and rating. Essential for e-commerce businesses targeting high-intent buyers.
Display & YouTube
Brand awareness and consideration campaigns keeping you visible to prospects moving through longer buying decisions. Complements search campaigns for high-ticket services.
From poor-quality leads to 4x qualified pipeline
The Challenge
High traffic volume from existing Google Ads but lead quality was extremely poor. Conversion rate was under 1% and most enquiries were from unqualified browsers, not buyers. Cost per qualified lead was unsustainably high.
Our Approach
Complete account restructure: proper intent-based keyword segmentation, aggressive negative keyword implementation, new conversion tracking tied to qualified enquiries, redesigned landing pages, and AI-powered lead qualification integrated into the funnel.
The Result
Conversion rate increased from 0.9% to 6.8%. Qualified lead volume increased 4x. Cost per qualified lead reduced by 62%. Closed deals increased 3.2x versus the pre-campaign baseline.
Services that amplify your Google Ads results
Lead Generation
Combine Google Ads with organic lead generation channels — SEO, GBP, and content — for maximum lead volume across both paid and organic.
Learn more Higher conversionsWebsite Design
A conversion-optimised landing page can double your Google Ads conversion rate. We build pages designed specifically around paid traffic behaviour.
Learn more Reduce ad dependencySEO Services
Reduce long-term reliance on paid ads by building organic rankings alongside your campaigns. A combined SEO + PPC strategy delivers the highest total return.
Learn moreGoogle Ads management questions answered
We recommend a minimum ad spend of $500 to $1,000 per month to generate meaningful data. Management fees are separate. We will give you a realistic budget recommendation for your specific market and goals before you commit to anything.
Unlike SEO, Google Ads can generate leads from day one. The first 30 days are a learning phase — campaigns improve significantly in months 2 and 3 as we gather conversion data and optimise accordingly.
Absolutely. We audit existing accounts thoroughly and consistently find significant waste — broad match keywords without negatives, missing conversion tracking, poor landing pages, incorrect bidding strategies. We fix these systematically before improving performance.
Campaign setup or restructuring, conversion tracking implementation, weekly optimisation, ad copy testing, negative keyword management, landing page recommendations, and monthly revenue-tied reporting. No hidden extras.
Yes. We offer paid social management across Meta (Facebook and Instagram), LinkedIn, and Microsoft Bing Ads. Many clients run Google Ads and Meta Ads together for maximum coverage across the full customer journey.
Google Ads provides immediate leads while SEO builds long-term organic traffic. Used together, they create a dual channel that maximises total lead volume. As organic rankings build over time, ad spend can be reduced strategically without losing overall lead volume. See our SEO services.
Already running Google Ads? We will show you exactly what it is costing you.
Free Google Ads audit — we identify waste, missing conversions, and the fastest route to a lower cost per lead.