Medical spa
A med spa reads to Google as part retail wellness and part medical practice, and that ambiguity drives suspensions. It also competes with dermatology offices and national chains on the same treatments.
Marketing for aesthetic and specialty practices
Patients type a procedure and a city, or ask an AI assistant for a good injector nearby, and whatever comes back decides which practices get the call. We work on what they find.
Listing suspended? Reinstatement starts with a $199 diagnostic, and the $288 balance is charged only if it is reinstated.
Listed on Clutch, G2, DesignRush and GoodFirms. Office in Arlington, Virginia.
See what patients find when they search for you
Send your practice and we will come back with how your profile, categories and reviews compare with the practices ranking above you. One business day.
Request received ✓
Request received. We will review your practice listing and reply within one business day during business hours.
The short answer
What is medical aesthetic marketing?
Search work for practices whose patients choose them online, held to healthcare rules.
Medical aesthetic marketing at Rankure covers six practice types that share one problem: each is classified by Google in a way that does not match how its patients search, and each is reviewed more strictly than an ordinary local business because healthcare listings are held to a higher standard of entity consistency.
- Review replies never confirm someone is a patient. Every reply we write is general, whatever the review says.
- No before-and-after or outcome claims. The work is about accurate listings, pages and reviews, not promises about results.
Specialties
Which practices does Rankure work with?
Plastic surgery
Patients research for a long time before booking, so visibility has to hold across surgeon-name and procedure searches. Listing names that do not match registration are a recurring cause of trouble.
Cosmetic dermatology
Practices compete for aesthetic terms while Google reads them as medical dermatology, so strong authority ranks for the wrong intent.
Facial plastic surgery
The narrowest specialty. The work is owning a small set of high-intent procedure and city terms, with categories that do not lump the practice in with general plastic surgery.
Cosmetic dentistry
Elective work sits inside a general practice, under routine dental content and a "Dentist" category. Patients searching for veneers never see the part of the practice they wanted.
Orthodontics
Satellite offices staffed a few days a week, often inside another practice, look a lot like Google's pattern for a fake location. One location going dark is the usual symptom.
What we do
What Rankure does for aesthetic practices
- 1
Google Business Profile reinstatement
We diagnose the cause, correct it, build the evidence and handle the appeal. A $199 diagnostic, and the $288 balance only if the profile is reinstated. Google makes the decision, so nobody can guarantee it. GBP reinstatement.
- 2
Google Business Profile management
Categories, services, hours, photos, posts, questions and the listing-to-website consistency that keeps a profile out of trouble. $264 per profile per month. GBP management.
- 3
Local SEO
Map pack visibility for the procedures and cities you want, including location pages, citations and a structure that lets each office rank in its own market. From $750 a month. Local SEO.
- 4
SEO and AI search visibility
Procedure pages that answer patients' questions, technical health, structured data and consistent facts across every source an AI assistant might read. SEO services.
- 5
Reputation management
Review requests and replies that never confirm someone is a patient. $1,320 a month for a single location. Reputation management.
- 6
Web design
Sites built so the search work has somewhere to land, with location, procedure and contact details that match the listing. Website design.
Client results
Two Google Business Profiles we manage, in Google's own numbers.
Every figure below comes from the monthly performance reports and Search Console emails Google sends to the profile's managers. We compare each month with April 2026, the first full month under Rankure's management.
Dragon Mountain RV & Cabin Resort
- 392 → 542monthly profile interactions, up 38% (April to September)
- 246 → 346website visits from the profile, up 41%
- 113 → 153direction requests, up 35%
- 20+new Google reviews since April 20, 2026
Source: Google Business Profile performance reports, April and September 2026, and Google review notifications.
DentalNightGuard.com
- 327 → 2,910monthly profile views (April to September)
- 18 → 132monthly searches showing the profile
- 4 → 13website visits from the profile
- 65 pagesconfirmed by Google as fixed from “not indexed” (August 2026)
Source: Google Business Profile performance reports, April and September 2026, and a Google Search Console validation email.
Results depend on the business, its market and the season. Full monthly reports are available on request. See both case studies
Why it matters
Why search matters more for aesthetic practices
Patients increasingly use AI assistants as well as search engines to shortlist providers, and those systems repeat whatever they can find about a practice. Wrong hours, a wrong location or an out-of-date service list is not a technicality for an elective procedure chosen on trust. It is a patient who booked somewhere else and never told you why.
The fix is unglamorous: one consistent set of facts across the profile, the website, directories and filings, and pages that state them plainly.
Rankure is based in Arlington, Virginia, and works with practices in the United States, the United Kingdom and the United Arab Emirates.
Prices and facts verified · Reviewed by the Rankure team · Next review November 2026
Questions
Aesthetic practice marketing questions
Does Rankure only work with aesthetic practices?
The six specialties above are where this work is focused, because the search problems in aesthetics are specific enough to be worth specialising in. Practices outside that list are welcome to get in touch and we will say honestly whether we are the right fit.
My listing is suspended right now. Where do I start?
Go to the reinstatement page for your specialty or call (844) 677-1981. Do not submit an appeal before the cause has been identified and corrected, because a denied appeal makes the next one harder. Do not create a replacement profile either.
What does the $199 diagnostic cover?
It establishes what type of suspension you have, what triggered it, and whether the profile is recoverable. The reinstatement balance after that is $288, charged only if the profile comes back.
Can Rankure guarantee reinstatement or rankings?
No. Google makes both decisions. What we control is the diagnosis, the corrections and the quality of the evidence, which is why reinstatement is charged on the outcome.
How do you reply to reviews for a medical practice?
Replies are general and never confirm that the reviewer is or was a patient, even when the review says so. Specific concerns are taken offline.
Does Rankure work with multi-location practices?
Yes, and it is where most of the harder problems sit. Satellite offices, shared premises, location groups and profiles held by a previous agency or a group owner all change how the work is sequenced.