Every part of your profile that customers and Google look at, in the order to fix it: the basics first, then photos, reviews and posts, then the local signals around the profile.
Rather have it done for you? GBP management is $264 per profile per month.
Listed on Clutch, G2, DesignRush and GoodFirms. Office in Arlington, Virginia.
Send your business and we will come back with the checklist items your profile fails, the risks we would fix first, and how you compare with the businesses above you. One business day.
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A list of every profile element worth getting right, so nothing is left half done.
A Google Business Profile optimisation checklist covers the accurate business details, categories, photos, reviews, posts and local signals that help a profile appear in Google Maps and the Local Pack and turn views into calls, bookings and direction requests.
Get these right before anything else.
Give customers and Google the detail.
Real photos of the real business.
Volume, recency and replies all count.
Signs that the business is active.
The details around the profile.
"Best Plumber Dallas" in the name breaks Google's naming rules and is a common suspension trigger. Use your real name and put services in the description, services and posts.
Adding categories for services you do not offer dilutes the profile and invites scrutiny. Every category should match real work.
Service area businesses should hide their address and list the areas they serve instead.
Editing the name, address, phone and category in one session can trigger an automated review. Make changes deliberately.
Fake and incentivised reviews break Google's policies and can cost you the profile. Ask every real customer instead.
A profile with no new photos, posts or reviews for months looks less active than the competitor above it.
NAP consistency. Your business name, address and phone number should match exactly across your Google Business Profile, your website contact page and footer, Apple Business Connect, Bing Places, Facebook, Yelp and the directories for your industry. If the profile says "123 Main Street, Suite 200", do not use "123 Main St, Ste 200" elsewhere.
Industry directories. Healthcare, legal, hospitality and home services each have their own directories. Claim the ones customers in your trade actually use, and fix mismatches as soon as you find them.
Schema. LocalBusiness markup in JSON-LD on your website, with name, address, telephone, opening hours and coordinates that match the profile, helps Google connect the two. Multi-location businesses need markup for each location. Test it with Google's Rich Results Test.
Read next: how to rank in Google Maps and how to get more Google reviews.
| Option | Price | What it covers |
|---|---|---|
| GBP management | $264 per profile per month | Weekly posts, review replies within 24 hours, monthly photos, category audit, compliance monitoring and a monthly report |
| Local SEO | $750, $1,370 or $2,750 per month | Profile management plus citations, website and content work for ranking in competitive searches |
| GBP reinstatement | $199 diagnostic, $288 only if reinstated | For a profile that is already suspended |
All monthly services are month-to-month, cancel with 30 days written notice. Multi-location, UK and UAE work is quoted separately. See what each local SEO package includes.
Every figure below comes from the monthly performance reports and Search Console emails Google sends to the profile's managers. We compare each month with April 2026, the first full month under Rankure's management.
Source: Google Business Profile performance reports, April and September 2026, and Google review notifications.
Source: Google Business Profile performance reports, April and September 2026, and a Google Search Console validation email.
Results depend on the business, its market and the season. Full monthly reports are available on request. See both case studies
Prices and facts verified · Reviewed by the Rankure team · Next review November 2026
Four posts a month, review replies within 24 hours, fresh photos, Q&A, compliance checks and a monthly report in calls and visits. Month to month.
One named specialist, month-to-month terms. See client results in Google's own numbers.
