Google Business Profile
Primary and secondary categories, description, photos, posts, questions and services, benchmarked against the businesses currently ranking above you.
Local SEO optimization, every signal at once
Google weighs your profile, citations, reviews and website together. We work on all of them in parallel from the first month, rather than one at a time.
Free audit first. Month-to-month terms, plans from $750 a month.
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See exactly where you rank in your local map results
Send your website and we will come back with your current Map Pack positions, the competitors taking that visibility, and what is holding you back. One business day.
Request received ✓
Request received. We will review your local visibility and send your findings within one business day during business hours.
- Free audit firstWritten findings within one business day
- Month-to-monthCancel with 30 days written notice
- Reported in real numbersCalls, leads and rankings every month
- Everything stays yoursAccounts and content remain in your name
The short answer
What is local SEO optimization?
Improving every signal Google uses to decide which businesses appear in the map pack and Google Maps.
Local SEO optimization is the process of improving the signals Google uses for local results: Google Business Profile completeness and activity, consistent name, address and phone details across directories, reviews and replies, local pages on your website, and links from local sources. Google describes local ranking as relevance, distance and popularity.
- Price: $750 (Starter), $1,370 (Growth) or $2,750 (Authority) a month for one US location, month-to-month, no setup fee. Optional prepay: 5% off 3 months, 10% off 6, or 12 for the price of 10.
- One weak signal holds the rest back. A well-optimised profile with inconsistent citations and no recent reviews still ranks poorly.
- Profile suspended? Start with GBP reinstatement, not optimisation.
What we work on
Every local ranking signal, worked on together
Citations
One name, address and phone across Yelp, Apple Maps, Bing Places and industry directories, so Google can match every listing to you. How citations work.
Reviews
A steady flow of genuine reviews from follow-ups, cards and text prompts, within Google's policies, and a reply to each one.
Local pages
Service area pages with location-specific content, local titles and headings, maps and local schema markup.
Local links
Mentions and links from local business associations, city directories, industry bodies and local press.
Click-through from the map
Cover image, photos and wording chosen so more people who see you in the map pack call, click or ask for directions. Why mobile matters.
Pricing
Local SEO pricing
Published prices, month-to-month, no setup fees. The free audit recommends a level for your market.
Starter
$750 /month
Single-location businesses in low to medium competition markets with an existing profile.
- GBP optimisation and monitoring
- Citation audit and clean-up
- 2 Google posts a month
- Review replies
- Monthly report: rankings, calls, clicks
Growth
$1,370 /month
Single-location businesses in competitive markets.
- Full GBP management and compliance monitoring
- 4 Google posts a month
- Review generation and replies
- 2 new location or service pages a month
- Competitor map pack monitoring and ranking grid
Authority
$2,750 /month
High-competition fields such as law, medical and finance, or multi-service businesses.
- Everything in Growth
- 4 long-form location or service pages a month
- Quarterly technical SEO audit and fixes
- Schema markup for service and location pages
- Bi-weekly strategy call
Prices reflect single-location businesses. Multi-location, UK and UAE pricing is quoted after the audit. Full pricing.
How it works
All signals from month one
- Day 1
Free audit
Profile completeness, citation consistency, review flow and your positions against the top competitors.
- First 30 days
Fix the foundation
Categories, profile details and citations corrected, review requests switched on, tracking set up.
- Every month
Build
Posts, reviews, local pages and links, worked on together.
- Every month
Report
Rankings, calls, direction requests and clicks, compared with your start.
- A statement of workYour deliverables are listed before work starts, so you can check each month what was done.
- Month-to-month termsCancel with 30 days written notice. Fees prepaid for months that have not started are refunded in full.
- Optional prepay discountPay 3 months upfront for 5% off, 6 months for 10% off, or 12 months for the price of 10. If you stop early, every month up to and including the month your cancellation takes effect is kept at the standard monthly price, because each month's team and tools are committed when it starts. Every month after that is refunded.
- Your approval firstNothing is published on your website, profiles or ad accounts without your sign-off.
- You keep ownershipYour accounts stay in your name, and the content made for you is yours once paid for, including after you cancel.
- No passwordsYou add Rankure as a manager on your profile. You never share your Google password.
- No ranking guaranteesGoogle controls rankings. Treat any provider who guarantees a number one position as a warning sign.
Fit
Is local SEO optimization right for you?
Best for
Businesses whose profile, citations, reviews and pages need to be worked on together, not one at a time.
- Businesses stuck below competitors in the map pack
- Profiles with wrong categories, mismatched details or stalled reviews
- Real estate offices and agents with profiles that break Google's practitioner rules (see how)
- Owners who want every signal fixed in one monthly plan
Not the right fit if
Another route will serve you better in these cases.
- Your profile is suspended: start with reinstatement
- You have no Business Profile yet: GBP setup comes first
- You sell online only, with no local customers
- You want guaranteed positions or a fixed results date
How it compares
What does local SEO cost elsewhere?
Published averages with their source, so you can compare any quote, including ours.
| Option | Monthly cost | Source |
|---|---|---|
| Rankure Growth | $1,370 (Starter $750, Authority $2,750) | This page |
| Average local SEO retainer | $1,557 | Ahrefs survey of SEO providers |
| Local SEO agencies, average | $1,819 | Ahrefs survey of SEO providers |
| Local SEO freelancers, average | About $1,150 | Ahrefs survey of SEO providers |
Rankure is one of the options compared. Growth is set about 12% below the survey average; see how we price.
Sources
How Google ranks local results
"Local results are mainly based on relevance, distance, and popularity." Google Business Profile Help, Tips to improve your local ranking on Google (checked 21 October 2026)
Distance is fixed by where the customer is. Local SEO works on relevance and prominence: the profile, consistent listings, reviews, pages for each service and area, and local links. Google Business Profiles were the most cited source in AI answers about local businesses, at more than a quarter of all citations in BrightLocal's August 2026 study of nearly two million citations.
Which package fits your market, with every deliverable listed: local SEO pricing.
Prices and facts verified · Reviewed by the Rankure team · Next review November 2026
Questions
Local SEO optimization questions
What does local SEO optimization include?
Google Business Profile optimisation, citation clean-up and building, review generation and replies, local service area pages, and local link building, all worked on in parallel from the first month.
How long does local SEO optimization take?
It depends on your starting position, your market's competition and how many foundation problems need fixing. Markets with less competition and fewer gaps tend to move faster. Rankings are tracked and reported every month.
Why is local SEO different from national SEO?
Local results are decided by relevance, distance and popularity (how well-known a business is) for a place. Your Google Business Profile, consistent citations and reviews matter a great deal, so a business with strong local signals can outrank larger competitors for searches in its area.
How much does local SEO optimization cost?
Rankure's plans are $750, $1,370 and $2,750 a month, month-to-month with no setup fee. The free audit recommends a level for your market. See pricing.
Do I need local SEO if I already have a website?
Yes. A website alone does not decide map pack rankings. Your Google Business Profile, citation consistency and reviews carry much of the weight, and businesses with strong websites but weak profiles often rank below simpler competitors.