Google Business ProfileUpdated 7 min read

How to Change Your Business Address on Google

How to change your Google Business Profile address on Search or Maps, verify again after a move, correct the map pin, and follow service-area rules.

Joe Martinez, Local SEO & Google Business Profile Strategist
Reviewed by the Rankure team

What happens after you save a new address?

Google reviews your changes before it updates them on your live profile. That review applies to address edits like any other, per Google's help page on editing a Business Profile.

The same page says that if you move your business to a new address after it was verified, you must verify your business again. Verification is also what Google requires before your business shows on Search, Maps, and other Google services, so treat it as part of the move, not a task for later.

The new address also has to meet Google's guidelines for representing your business. It must be your actual, real-world location. P.O. boxes and mailboxes at remote locations aren't acceptable, and a rented mailing address you don't operate from, which Google calls a virtual office, isn't eligible for a Business Profile. Google ties following these guidelines to keeping your profile from being suspended.

How to Change Your Business Address on Google: Step by Step

  1. Sign in with the linked account

    Google requires you to sign in to the Google Account that's linked to your Business Profile before you can edit it. From any other account you can only suggest an edit, which is Google's process for profiles you don't own or manage.

  2. Open Edit profile

    On Google Search, go to your Business Profile and select Edit profile. In the Google Maps app, tap Business at the bottom right, then Edit profile. Open the Location section.

  3. Enter the full address

    Enter the full and accurate address, including a suite, floor, or building number if you have one. If you must add a suite or mailbox number, put the physical street address in Address Line 1 and the suite or mailbox in Address Line 2. Leave URLs and keywords out of the address lines.

  4. Check the pin

    Address and pin location are edited together. Confirm the pin sits on your building. If your address has no street number, or Google's system can't find it, you can place the pin on the map yourself.

  5. Save, then verify again

    Select Save. Google reviews the edit before it goes live. Because you moved after the profile was verified, Google requires you to verify the business again, so complete that step when Google asks for it.

Google Maps shows the wrong address: what to do

The fix is different for an owner or manager of the profile than for someone outside it.

You manage the profile: Correct it with the steps above. If an old or wrong address keeps coming back, open Edit profile, then Collected info. Google says it may contact you with automated calls, texts, or WhatsApp messages to the verified phone number on your profile, and use the answers to update it. The Collected info screen shows each item with its source and the date it was collected, and you can delete anything wrong. Google notes the feature is only available in select regions, languages, and business categories, and that deleting collected info doesn't change other details already on your profile.

Then make sure your signage, website, and stationery show the new address. Google's guidelines ask you to represent the business the way it is consistently represented and recognized in the real world.

You don't manage the profile: Use Suggest an edit on the listing. That is Google's route for fixing a profile you don't own or manage.

The address text is right but the pin is off: Correct the pin in the Location section of Edit profile. If the system can't find your address, Google lets you pin the location directly on the map.

Address mistakes that break Google's guidelines

  • Moving to a virtual office or mailbox

    A rented mailing address you don't operate from isn't eligible, and P.O. boxes or mailboxes at remote locations aren't acceptable. An office in a coworking space only qualifies if it has clear signage, receives customers during business hours, and is staffed by your own team during those hours.

  • Creating a new profile at the new address

    Edit the address on the profile you already have. Google's guidelines say there should be one profile per business and that you should not create more than one page for each location, in one account or several.

  • Skipping the second verification

    Saving is not the last step. Google says you must verify again after moving a verified business, and verification is what Google requires to show your business on Search and Maps.

  • Showing an address customers don't visit

    If you don't serve customers at your business address, Google tells you to remove the address from your profile and set a service area instead.

  • Showing an address with no signage

    Businesses that show their address on Google should keep permanent fixed signage with the business name at that address. A hybrid business without permanent on-site signage isn't eligible as a storefront and should be listed as a service-area business.

Service-area businesses: hide the address or show it?

If you travel to customers, like a plumber or a cleaning service, and they don't come to you, Google's service-area rules say to remove your address from the profile. You list the places you serve instead: up to 20 service areas by city, postal code, or other area. Google doesn't allow a radius around your business, and your overall area shouldn't be more than about 2 hours of driving time from where you are based.

If customers come to your location and you also visit or deliver to them, you are a hybrid business. Google's example is a dine-in restaurant that also delivers. You show the storefront address and also set a service area. Without permanent on-site signage, the location doesn't qualify as a storefront.

A move is a good time to confirm which type you are. Google's guidance for switching from a storefront: if you serve customers at your address and also have a service area, enter both; if you don't serve customers at your address, remove it and enter only the service area. Businesses whose products or services have an age requirement, such as alcohol, cannabis, or weapons, need a storefront.

Address change scenarios and what to do

SituationCorrect action
Storefront moved to a new addressEdit the address on the existing profile, check the pin, then verify again
Home-based service business, no customers on siteRemove the address and set up to 20 service areas
Wrong address on a profile you don't manageUse Suggest an edit on the listing
Address text is right but the pin is wrongCorrect the pin in Edit profile, Location
A wrong address keeps coming backCheck Edit profile, Collected info and delete wrong entries; match your signage and website
Business name changed along with the addressEdit both; Google says a name change after verification might also mean verifying again

Source: Google Business Profile Help, support.google.com/business

Need someone to handle the update and the verification for you?

If you would rather hand this off, Rankure's GBP management covers address updates, verification support, pin corrections, and ongoing profile upkeep for $264 a month per profile, with no setup fee and no long-term contract. A specialist reviews each request within one business day.

Questions people also ask

Do I need to re-verify my Google Business Profile after changing the address?
Yes, if you moved. Google states that if you move your business to a new address after it's verified, you must verify your business again. Google also requires verification before your business shows on Search, Maps, and other Google services, so finish it as soon as Google asks for it.
How long does a Google Business Profile address change take to go live?
Google reviews address edits before they go live and does not publish a fixed timeline for them. For service areas, Google says approved edits may take up to 48 hours to show on your profile. If your move also requires verifying again, the change is not finished until that step is done.
Can I use a PO box or virtual office as my Google Business Profile address?
No. Google's guidelines say P.O. boxes and mailboxes at remote locations aren't acceptable, and a virtual office, meaning a rented mailing address you don't operate from, isn't eligible for a Business Profile. If you need a suite or mailbox number, enter the physical address on line 1 and the suite or mailbox on line 2.
What if Google Maps keeps reverting to my old or wrong address?
Open Edit profile, then Collected info. Google may collect business details through automated calls, texts, or WhatsApp messages to your verified number and use them to update your profile. That screen lists the source and date of each item, and you can delete wrong entries. Google says the feature is limited to select regions, languages, and categories.
Do service-area businesses need to show an address on Google?
No, if customers don't come to you. Google says to remove your address from the profile when you don't serve customers there, and to set up to 20 service areas by city, postal code, or other area instead. Hybrid businesses that also serve customers on site show both the address and the service area.

Sources

  1. Edit your Business Profile - Google Business Profile Help read 2026-11-06
  2. Manage your service areas for service-area & hybrid businesses - Google Business Profile Help read 2026-11-06
  3. Guidelines for representing your business on Google - Google Business Profile Help read 2026-11-06

Facts and prices checked . Next review February 2027.

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