You will not outrank the property portals for "homes for sale". You can own your neighbourhoods.

Real estate SEO at Rankure helps agencies, teams and agents win the searches the big portals answer badly: neighbourhoods, school districts, developments and property types, plus office and agent Google profiles set up inside Google's rules. Local SEO starts at $599 a month; agent profiles are managed at $264 each.

Listed on Clutch, G2, DesignRush and GoodFirms. Office in Arlington, Virginia.

Where agencies can win

Local detail beats portal scale.

  1. NeighbourhoodsArea pagesWritten by people who sell there.
  2. DevelopmentsSchools, new buildsQuestions portals do not answer.
  3. Agent profiles$264 eachInside Google's naming rules.

Local SEOFrom $599

Audit my agency

Month-to-month, no setup fee.

  • From $599 a monthMonth-to-month, no setup fee
  • Agent profiles $264 eachSet up inside Google's rules
  • Area pages that lastNot listings that expire
  • Your accountsWe work as a manager

Where the portals are beating you

  1. 1

    The portals take every search with "for sale" in it

    And your listings only appear on their pages, not yours.

  2. 2

    Your site is mostly listings

    Which expire, so the site keeps losing the pages Google had found.

  3. 3

    Agents have profiles that break the naming rules

    Or several agents share one profile in a way that invites a suspension.

  4. 4

    Suburb pages that only swap the place name

    Easy for Google, and buyers, to spot as filler.

Why chasing the portals wastes the budget

Generic property searches are held by portals with far more pages, links and budget than any agency. Spending to compete there buys very little. Individual listings do not help much either, because they expire and the page goes with them.

Where an agency wins is local knowledge the portals do not have: what a neighbourhood is actually like, which streets fall in which school district, how a new development compares, what a property type sells for locally. Pages built around those questions last, match what buyers and sellers search, and earn links from local sources. The rule is simple: create an area page only where you genuinely transact and can say something specific. We call it win the neighbourhood, not the portal.

What the agency owns online after a year

Area pages that keep ranking after every listing on them has sold, and an office profile that earns calls between campaigns. We have no published real estate case yet; your own numbers are reported monthly from day one.

  1. 1

    Area and property-type pages

    For the neighbourhoods, school districts and developments you actually sell in.

  2. 2

    Office profile in the map results

    The office ranking for local searches, with reviews that feed its position. Calls and direction requests show up in the profile's own numbers.

  3. 3

    Agent profiles done properly

    A public-facing agent can have a profile titled with their name only; the office keeps its own location profile; a sole agent at a branded office shares one profile named "[brand]: [agent name]".

  4. 4

    Agent pages on your site

    For agents with real market presence, carrying their own reviews and linked to the agency.

What it costs

ServiceMonthlyUsually fits
Local SEO, Starter$599A single office in a smaller market
Local SEO, Growth$1,094An agency competing across several neighbourhoods
Local SEO, Authority$2,196A brokerage covering a metro, with many area pages
Agent profile management$264 per agentAgents with their own Google profiles

Month-to-month, no setup fee, 30 days written notice. Deliverables for each level are on local SEO pricing.

Cost, access and agent profiles

Full terms are on how we price and work.

  • Should every agent have their own page?Yes, where the agent has a genuine market presence. Properly linked, agent pages strengthen the agency too.
  • Do listing pages help SEO?Not much over time, because they expire. Area and property-type pages last and match intent better.
  • Should we create a page for every suburb?Only where you transact and can offer specific detail. Pages that only change the place name do more harm than good.
  • Does the office Google profile matter?Yes. Office visibility in the map results drives calls and walk-ins, and office reviews feed that ranking.
  • Can you guarantee rankings?No. Google controls rankings. We commit to the listed work and report it monthly.

Find the neighbourhoods you could own

Free and written, for the areas you actually sell in.

  • The local searches you could realistically win
  • How your office and agent profiles are set up, and any risks
  • The level that fits and what the first months would cover

Rather talk first? (844) 677-1981

Free look at your local searches.

Which local searches could your agency own?

Send your website and the areas you sell in. Within one business day you get the neighbourhood searches you could realistically win, how your office and agent profiles are set up, and what to fix first.

No cost and no obligation. Prefer to talk? Call (844) 677-1981.

Recent result: DentalNightGuard.com Google profile views went from 327 in April to 2,910 in September 2026. See our work. Listed on Clutch, G2 and DesignRush.

Led by Google Business Profile and local search specialist Joe Martinez

Request received ✓

Thanks. We will look at your areas and profiles and reply within one business day.

The first 90 days

  1. Day 1

    Free audit

    Winnable searches, profile setup and the right level.

  2. Month 1

    Profiles

    Office and agent profiles corrected to Google's rules; tracking set.

  3. Months 2 and 3

    Area pages

    Your strongest neighbourhoods first, written with your agents' knowledge.

  4. Every month

    Area report

    Calls, enquiries and rankings by area, against day one.

Prices and facts verified · Reviewed by the Rankure team · Next review November 2026

Agents' questions, answered

Which SEO keywords should real estate agents target?
Area and property-type searches the portals answer badly: neighbourhood names, school districts, developments and "[area] condos" style phrases. Generic "homes for sale" terms belong to the portals.
Can a real estate agency outrank the big property portals?
Not on generic property searches, where the portals have far more resources. Agencies win on local detail: neighbourhoods, school districts, developments and property types.
How should real estate agents set up Google Business Profiles?
A public-facing agent can have a profile titled with their name only, the office keeps a separate location profile, and a sole agent at a branded office shares one profile named "[brand]: [agent name]". This follows Google's rule that "the organization should create a Business Profile for this location, separate from that of the practitioner" (Google Business Profile guidelines, checked 25 October 2026).
How much does real estate SEO cost?
Rankure's local SEO is $599, $1,094 or $2,196 a month, month-to-month with no setup fee. Agent profiles are managed at $264 each per month.
Do you work with agencies outside the US?
Yes, in the US, the UK and the UAE. Prices above are for one US office; UK and UAE work is quoted after the audit.