Personal reputation management

A business controls its own domain, its profile and its category. A person usually controls none of the pages that rank for their name. Directory entries, employer bios, review platforms and news coverage all outrank the one page you actually own.

Names are also ambiguous. Search engines and AI assistants have to decide which of several people you are, and where they get that wrong the results belong to someone else entirely. Entity clarity does more work here than any single piece of content.

And the timeline is asymmetric. A single damaging result can sit on page one for years while the material that would displace it does not exist yet, because most people have no reason to publish until they need to.

Establishing which profiles should rank for your name and making them consistent, complete and linked, so search has an unambiguous entity to attach to.

Managing reviews that attach to you personally rather than to the practice, which is common for clinicians, lawyers, agents and consultants.

Publishing and optimising material you control, so the page-one results are increasingly ones you own.

Reporting policy-violating content through each platform's own channel. Platforms decide the outcome, and not everything reported comes down.