The guest searched your hotel by name. Why did an agency take the booking?
For $599, $1,094 or $2,196 a month per property, Rankure's hotel SEO covers a Google Business Profile with current photos, amenities and answered reviews, a page for every room type and for the landmarks guests search by, structured data, and content timed ahead of your busy season. Month-to-month, no setup fee.
Listed on Clutch, G2, DesignRush and GoodFirms. Office in Arlington, Virginia.
How a guest finds a room
They rarely start with your name.
- "Hotel near the cathedral"Area pageLandmark and neighbourhood searches.
- "Your Hotel, family room"Room pageSpecific, bookable, yours.
- Map comparisonReviews and photosRecent, answered, real.
Rankure hotel SEOFrom $599
Audit my propertyPer property. Groups quoted after audit.
- $599 to $2,196 a monthPer property
- Your name, your bookingHold searches for your own hotel
- Room and area pagesHow guests actually search
- Month-to-month30 days written notice
Bookings that should have been direct
- 1
Guests who searched your name booked through an agency
The online travel agency sat above your own site, and you paid commission on a guest who already wanted you.
- 2
One page describes every room you have
A family looking for connecting rooms cannot tell whether you have them.
- 3
You are invisible for the landmark next door
Guests search "hotel near the stadium", and the stadium is a five-minute walk from your lobby.
- 4
Your newest review is from last spring
Travellers compare recency, and a quiet profile looks like a quiet hotel.
Why most hotels hand their own guests to someone else
Hotels tend to treat the website as a brochure and the agencies as the sales team. The site gets a gallery, one rooms page and a booking button. Everything a guest actually searches for, the area, the room type, the event in town that weekend, is left to the agencies, whose pages are built for exactly those searches.
Online travel agencies also bid on hotel names, so even the guest who already chose you can be routed through a booking page that takes a cut. Most properties will keep selling through agencies. The question is how much of the demand you created yourself you keep. We call it own your name, then your neighbourhood.
What a property gets for its money
Your profile looks like the hotel guests will walk into. Current photos, every amenity listed, reviews answered by a person. A page for each room type so a guest can see exactly what they are booking. Pages for the landmarks, neighbourhoods and events your guests search by, written by someone who knows the walk from your door. Content planned a season ahead of your peaks. And a monthly report of calls, clicks and rankings, so you can see the direct share move.
We have no published hotel case yet. What we can show is how a Google profile responds to steady work: Dragon Mountain RV & Cabin Resort, a seasonal property we have managed since April 2026, went from 392 to 542 monthly profile interactions by September, and part of that rise is the summer season. It is a profile management result, not a full hotel SEO engagement (Google Business Profile reports).
Inn, boutique or resort: the level that fits
Each level's monthly work is itemised on local SEO pricing and in your statement of work.
| Level | Monthly | Usually fits | Where the work goes |
|---|---|---|---|
| Starter | $599 | A 12-room countryside inn | Profile completion, review replies, area pages |
| Growth | $1,094 | A boutique city hotel | Room pages, landmark and neighbourhood pages, local links, review work |
| Authority | $2,196 | A resort competing with agencies on its own name | Long-form destination content, authority links and AI search work |
Illustrative properties, not clients.
The doubts most hoteliers raise
- Will this replace the agencies?No. It moves some bookings to your own site. Most hotels keep using agencies as well.
- Do you set up booking engines or channel managers?No. We work on search, your profile and your pages.
- Who replies to reviews?We draft each reply and you approve it before it is posted. Nothing is published without your sign-off.
- How quickly will anything change?Profile improvements can show quickly. Area pages and links take months, so they are timed ahead of peak season.
- Do we sign up for a year?No. Month-to-month with 30 days written notice and no setup fee.
Keep the guests who were already looking for you
A written answer for your property within one business day, free.
- Who appears when guests search your hotel's name
- The area and landmark searches you are missing
- The level that fits, and what to publish before your next peak
Rather talk first? (844) 677-1981
Who is taking the search for your own hotel?
Send the property name. Within one business day Joe checks who appears when guests search your name and your area, and which level fits.
Request received ✓
Request received. Joe will review the property and come back within one business day.
Before your next peak
- Day 1
Free audit
Name searches, area searches, and the level that fits.
- Month 1
Profile
Photos, amenities, categories and review replies brought up to date.
- Months 2 and 3
Rooms and area
Room pages first, then the landmarks guests search by.
- Every month
Booking-mix report
Calls, clicks, reviews and rankings, against day one.
Prices and facts verified · Reviewed by the Rankure team · Next review November 2026