Win the remodels homeowners are already searching for
Contractor SEO is local SEO for general contractors and remodelers: a compliant Google Business Profile, a page with real photos for each kind of project and each town you build in, and reviews from finished jobs, so homeowners planning a kitchen, bathroom or addition find you first. At Rankure it costs $599, $1,094 or $2,196 a month, month-to-month, with no setup fee.
From $599 a month. Free audit first. Cancel with 30 days notice.
Listed on Clutch, G2, DesignRush and GoodFirms. Office in Arlington, Virginia.
- $599 to $2,196 a monthAgainst $1,000 to $3,000 elsewhere
- Project pages with real photosYour work, not stock images
- Every town you build inOne profile, a page per town
- Month-to-month30 days written notice
Does this sound like your pipeline?
- 1
Most jobs come from referrals, and referrals are lumpy
A slow quarter shows how much of the year depends on word of mouth.
- 2
Your portfolio lives on Instagram, not on your website
Google cannot rank a photo feed for “bathroom remodel in [your town]”.
- 3
Lead services send you the same homeowner as four other builders
You pay to compete on price for a job someone else also bought.
- 4
You rank for your company name and little else
People who do not know you yet never find you.
What homeowners search before they call a contractor
Average monthly US searches, Google Keyword Planner, 5 November 2026.
| Search | Average monthly searches |
|---|---|
| general contractor near me | 135,000 |
| bathroom remodel contractors | 90,500 |
| kitchen remodel contractors | 40,500 |
| home remodeling contractors | 27,100 |
| home addition contractors | 22,200 |
Each search is a project in planning. A page for each project type, in each town you work, is how a builder shows up for them.
Why remodel leads are won before the first call
A homeowner planning a $40,000 kitchen does not pick the first name in the map. They look at finished projects like theirs, read the last few reviews, and check that the builder works in their town. A contractor whose website has a page for kitchens with real photos from local jobs, and recent reviews that mention kitchens, is shortlisted before the phone rings.
The shortcuts hurt here too. Google’s guidelines do not allow extra profiles for towns where you have no staffed location, and they ask service-area businesses to hide an address customers do not visit (Google Business Profile guidelines). One correct profile with service areas and a page per town is slower to set up, and it lasts.
Matching a level to the way you build
Each level’s deliverables are listed in full on local SEO pricing.
| Level | Monthly | Usually fits | Where the work goes |
|---|---|---|---|
| Starter | $599 | A remodeler working one county | Profile, listings, review replies, project photos added to existing pages |
| Growth | $1,094 | A builder covering a metro and its suburbs | 2 new project or town pages and 3 to 5 local links a month |
| Authority | $2,196 | Design-build firms and multi-town contractors | 4 long-form project pages and 8 to 12 links a month, plus AI search work |
Typical fits, not promised outcomes.
Published contractor SEO prices compared
| Source | Published monthly price | Notes |
|---|---|---|
| Rankure | $599, $1,094 or $2,196 | No roadmap fee, no setup fee, cancel any month |
| The Search Sherpa | $1,000 to $3,000 for most small local contractors; $2,500 to $4,500 multi-town; $4,500 to $7,500+ metro | $2,000 roadmap first, credited to month one |
| Industry average (Ahrefs) | $1,557 for a local SEO retainer | All industries |
The Search Sherpa figures read 5 November 2026 (page updated 5 October 2026). Rankure’s Growth level, built for multi-town contractors, costs less than half the bottom of the Sherpa’s multi-town band ($2,500), with no roadmap fee.
What contractors ask before signing
- Do we need new photos?Your own job photos are best. We tell you which projects to shoot and how, and write the page around them.
- How long until it brings projects?Remodel buyers plan for months, so pages that go up now are found while they plan. Expect early calls in the first few months and the bigger gains after that.
- Can you cover the towns we drive to?Yes, with service areas on one profile and a page per town. Never with extra profiles.
- Can you fix the website too?If your current site cannot carry project pages, a redesign starts from $2,640, with every old page redirected.
Find out which projects you are missing
Free, in writing, within one business day.
- Where you rank for each project type, town by town
- The pages your competitors have and you do not
- The level that fits, and what goes live first
Rather talk first? (844) 677-1981
Which projects are you missing in search?
Send your company name. Within one business day Joe checks where you show for the projects you want, against the builders you compete with, and tells you which level fits.
Request received ✓
Request received. Joe will review it and reply within one business day.
From audit to project pages
- Before we start
The audit
Where you rank for each project type and town, and what your competitors publish that you do not.
- First month
Profile and photos
Categories and service areas set, and a shot list for your next finished jobs.
- Months two and three
Project pages
Kitchens, bathrooms or additions first, whichever you want more of, each with your own photos.
- From then on
Monthly numbers
Calls, form enquiries, reviews and rankings, measured against the audit.
Prices and facts verified · Reviewed by the Rankure team · Next review February 2027