Service-area setup
The address is hidden and service areas listed, as Google's guidelines require. Listing a fake storefront is a common cause of suspension.
Home services SEO pricing: plumbing, HVAC and electrical
Local SEO for trades at $750, $1,370 or $2,750 a month. Set up for how service-area businesses get found: one compliant profile, a page for each service and town, and reporting on calls and booked jobs.
$750, $1,370 or $2,750 per month. Month-to-month, no setup fee, free audit of your profile, website and local competitors first.
Listed on Clutch, G2, DesignRush and GoodFirms. Office in Arlington, Virginia.
See which package your company needs
Send your company name and number. Joe Martinez reviews your Google Maps visibility and competitors and tells you which package fits before you pay anything.
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Request received. Joe will review it and come back to you within one business day.
- Free audit firstWritten findings within one business day
- Month-to-monthCancel with 30 days written notice
- Reported in real numbersCalls, leads and rankings every month
- Everything stays yoursAccounts and content remain in your name
The short answer
How much does SEO cost for a plumbing, HVAC or electrical company?
Rankure's local SEO for home services companies costs $750, $1,370 or $2,750 a month.
Home services SEO is local SEO for trades that go to the customer: a Google Business Profile set up as a service-area business, a page for each service and each town you cover, genuine reviews from completed jobs, and tracking that shows which calls became booked work.
- Most trades have no storefront. The profile hides the address and lists service areas, which is what Google's guidelines require.
- Roofer? See roofing SEO pricing, which covers storm-season timing and town coverage.
Packages
Rankure home services SEO packages
The same three tiers as our local SEO pricing, with the page work aimed at your services and the towns you cover.
Starter
$750 /month
A single truck or small team working one town.
- Google Business Profile optimisation and monitoring
- Citation clean-up across up to 30 directories
- 2 Google Posts a month
- Replies to your reviews
- On-page SEO for 2 existing pages
- Monthly report on rankings, calls and clicks
Growth
$1,370 /month
A company covering several towns or competing for emergency and replacement jobs.
- Full profile management
- Citations across 50+ directories
- 4 Google Posts a month
- Review generation plan
- 2 new service or town pages a month
- 3 to 5 local links a month
- Competitor monitoring, ranking grid and call tracking
Authority
$2,750 /month
Multi-trade companies or a whole metro area.
- Everything in Growth
- 4 long-form service or town pages a month
- 8 to 12 authority links a month
- Quarterly technical SEO
- Schema on every service page
- AI search optimisation
- Bi-weekly strategy calls
Compared
Published home services SEO prices compared
Packages differ in what they include, so compare the monthly work listed, not only the price.
| Provider | Published monthly price | Notes |
|---|---|---|
| Rankure | $750, $1,370 or $2,750 | Month-to-month, 30 days notice, no setup fee |
| The Search Sherpa | $1,000 to $2,500 (single market) | $2,000 roadmap fee, credited to month one |
| WebFX | $1,500 to $5,000 average | Small and mid-sized HVAC companies |
| Industry average (Ahrefs survey) | $1,557 for a local SEO retainer | All industries |
Prices checked on each provider's own website on 9 October 2026.
What is different for trades
Where home services SEO work goes
Seasonal demand
Heating, cooling and frozen-pipe searches arrive in waves. Pages and posts for each season go live before the rush, not during it.
Calls and booked jobs
Growth and Authority include call tracking, so the monthly report shows calls from search, not only rankings.
Before you sign
Questions to ask any home services SEO provider
- 1
The first three months
What work will be completed in the first 30, 60 and 90 days?
- 2
Pages and links
How many service and town pages and legitimate local links are included each month?
- 3
Ownership
Do you keep your website, Google Business Profile and content if you cancel?
- 4
Booked jobs, not just rankings
How will calls and booked jobs be tracked?
- 5
Suspension risk
How will the profile be set up as a service-area business without risking a suspension?
- 6
Terms
What is the minimum term, and how much notice is needed to cancel?
- A statement of workYour deliverables are listed before work starts, so you can check each month what was done.
- Month-to-month termsCancel with 30 days written notice. Fees prepaid for months that have not started are refunded in full.
- Your approval firstNothing is published on your website, profiles or ad accounts without your sign-off.
- You keep ownershipYour accounts stay in your name, and the content made for you is yours once paid for, including after you cancel.
- No shortcuts on your profileRankure never adds fake addresses or extra profiles, and never creates a replacement profile to get around a suspension.
- No ranking guaranteesGoogle controls rankings. Treat any provider who guarantees a number one position as a warning sign.
Questions
Home services SEO pricing questions
How much does SEO cost for a plumbing, HVAC or electrical company?
Published prices checked on 9 October 2026 put single-market home services SEO at $1,000 to $2,500 per month (The Search Sherpa, which also charges a $2,000 roadmap fee), and WebFX gives $1,500 to $5,000 per month as the average for small and mid-sized HVAC companies. Rankure's packages are $750, $1,370 and $2,750 per month, month-to-month with no setup fee.
Which package does a home services company need?
A single truck or small team in one town usually starts on Starter at $750 per month. A company covering several towns or competing for emergency and replacement jobs usually needs Growth at $1,370 per month, which adds two new service or town pages and three to five local links each month. The free audit tells you which applies before you pay anything.
Do you work with service-area businesses that have no storefront?
Yes. Most plumbing, HVAC and electrical companies are service-area businesses. Rankure sets the profile up the way Google's guidelines require, with the address hidden and service areas listed, because listing a fake storefront address is a common cause of suspension.
Can an agency guarantee first place in Google Maps?
No. Google controls rankings, so treat any provider who guarantees a number one position as a warning sign. What a provider can commit to in writing is the work: pages, links, profile management and reporting on calls and booked jobs.
Is there a long-term contract?
No. All packages are month-to-month with no setup fee. You can cancel with 30 days written notice, and fees prepaid for months that have not started are refunded in full.