When someone finds a pest, be the first name they call
Pest control SEO is local SEO for exterminators and pest control companies: a compliant service-area Google Business Profile, a page for each pest and each town you treat, steady reviews from treated homes, and pages that move one-off callers onto a recurring plan. At Rankure it costs $599, $1,094 or $2,196 a month, month-to-month, with no setup fee.
From $599 a month. Free audit first. Cancel with 30 days notice.
Listed on Clutch, G2, DesignRush and GoodFirms. Office in Arlington, Virginia.
- $599 to $2,196 a monthOne company, your service area
- A page per pestTermites, bed bugs, rodents, more
- One-off calls into plansPages built to sell the service plan
- Month-to-month30 days written notice
What people search when they find a pest
Average monthly US searches, Google Keyword Planner, 5 November 2026.
| Search | Average monthly searches | What advertisers bid per click |
|---|---|---|
| pest control near me | 165,000 | $8.63 to $51.41 |
| bed bug exterminator | 110,000 | $5.75 to $27.43 |
| exterminator near me | 90,500 | $9.33 to $51.80 |
| termite inspection | 60,500 | $14.22 to $60.96 |
| rodent control | 40,500 | $7.45 to $38.05 |
Bids are Google’s top-of-page estimates. A map listing for the same searches costs nothing per click.
Which of these sounds familiar?
- 1
You show for “pest control” but not for the pest
People search for the problem: termites, bed bugs, mice. One general page cannot rank for all of them.
- 2
Big national brands hold the top of the map
They have a page for every pest in every city. You can too, for the towns you actually treat.
- 3
Most callers want one treatment and never come back
Nothing on your site explains why a quarterly plan costs less over a year.
- 4
Reviews arrive in bursts, then stop
The map favours a steady flow from recent customers.
How a local pest company beats the national brands in its own towns
The national brands win on volume of pages, not on knowing your area. A local company with one correct service-area profile, a page for each pest it treats, pages for the towns it covers that describe real local conditions, and a review asked for after every visit can outrank them in its own service area.
One warning: the shortcut of a profile per town breaks Google’s rules. A company that treats customers at their homes should hide its own address and list the areas it serves, with one profile per staffed branch (Google Business Profile guidelines). Lose the profile to a suspension in peak season and every ranking gain goes with it.
Picking a level for a pest control company
The full deliverable list for each level is on local SEO pricing.
| Level | Monthly | Usually fits | Where the work goes |
|---|---|---|---|
| Starter | $599 | An owner-operator treating homes in one county | Profile and listings corrected, reviews answered, your existing pest pages improved |
| Growth | $1,094 | A team of technicians across a metro | Each month, one new pest page and one new town page, plus three to five local links |
| Authority | $2,196 | Residential and commercial routes in large metros | Four in-depth pages and eight to twelve links a month, with AI search work |
A guide to scoping, not a forecast.
Published pest control SEO prices compared
| Source | Published monthly price | Notes |
|---|---|---|
| Rankure | $599, $1,094 or $2,196 | Links included; no setup fee or contract |
| Dagmar Marketing | $1,500 to $2,300 for one location, plus $500 to $1,500 for link building | Page dated October 2021 |
| Industry average (Ahrefs) | $1,557 for a local SEO retainer | All industries |
Read 5 November 2026. Few pest control specialists publish prices; the Dagmar page is older but still live. Rankure’s Growth level, with links included, is 27% below the bottom of Dagmar’s range before its separate link budget.
What pest control owners ask before signing
- When should we start?Before your busy season. Pages need time to be found, so the work done in the quiet months pays when calls pick up.
- Can you help sell service plans?Yes. Each pest page explains the one-off treatment and the plan side by side, with your prices if you publish them.
- Do you write fake reviews or offer discounts for reviews?No. Google’s policy does not allow incentives for reviews. Every customer is asked the same way after the visit.
- Do you work with multi-branch companies?Yes, with one profile for each staffed branch. Multi-branch pricing is quoted in writing after the free audit.
See where you rank, pest by pest and town by town
Free, in writing, within one business day.
- Your map position for each pest in each town
- The pages the national brands have that you do not
- The level that fits, and what goes live first
Rather talk first? (844) 677-1981
Where do you show when someone searches for an exterminator?
Send your company name. Within one business day Joe checks your Maps position by town and by pest, against the companies you compete with, and tells you which level fits.
Request received ✓
Request received. Joe will review it and reply within one business day.
How the first season runs
- Week one
The audit
Where you show for each pest in each town, and anything in the profile that risks a suspension.
- Before the busy months
Pest pages
The pests that sell the most plans are written up first, so the pages are found when calls rise.
- Alongside
Plan pages
Every pest page sets the one-off treatment beside the recurring plan.
- Monthly
The numbers
Calls, plan enquiries you log, reviews and map positions, compared with week one.
Prices and facts verified · Reviewed by the Rankure team · Next review February 2027