Your site ranks for eczema. Your margin is in laser resurfacing.
Cosmetic dermatology marketing at Rankure holds a practice's medical and aesthetic sides together in search without one burying the other: dedicated pages for each cash-pay treatment, one listing per location rather than one per physician, and records that do not trip verification. Local SEO starts at $750 a month; profile management is $264.
Listed on Clutch, G2, DesignRush and GoodFirms. Office in Arlington, Virginia.
Two practices under one roof
Search rewards the medical side.
- MedicalHigh volumeSkin checks, eczema, acne.
- CosmeticLower volumeLaser, fillers, peels.
- The fixPages of their ownNot a split homepage.
Local SEOFrom $750
Review my practiceMonth-to-month. 30 days notice.
- Cosmetic pages of their ownSeparate from medical
- One listing per locationNot one per physician
- A number per siteNo shared-phone flags
- Month-to-month30 days written notice
Signs the two halves are fighting
- 1
Calls are mostly insurance appointments
The cosmetic menu barely registers in search.
- 2
Each physician has a listing at the same address
They share the practice name and number, and compete with the practice listing for the same searches.
- 3
A satellite office will not verify
It shares a phone number with the main site.
- 4
A rebrand towards injectables cost you medical visibility
The aesthetic signals pulled the profile away from what most patients search.
Why splitting the practice in two rarely works
Many practices try to fix a dominant medical side the wrong way. They do it by creating a second profile for the cosmetic business at the same address, or by rebranding the whole listing around aesthetics. The first creates a duplicate-entity problem that is harder to fix than the one it was meant to solve. The second can reduce visibility for the medical work that still pays most of the bills.
Google's guidelines say "the organization should create a Business Profile for this location, separate from that of the practitioner" (Google Business Profile guidelines, checked 25 October 2026). The answer is usually architecture, not a second identity. One practice, one listing per location, Dermatologist as the primary category when a board-certified dermatologist leads, and cosmetic treatments given pages of their own so they can rank on their own terms.
When both sides pull their weight
Medical searches keep bringing the steady appointments. A patient searching a laser or filler treatment lands on a page written for that treatment, with candidacy, downtime and price expectations, not on a general services list. Each location verifies cleanly with its own number. The listing Google keeps is the one you chose. And each month you see calls and requests split by medical and cosmetic, so you know which half is growing.
We have no published dermatology case yet. Your first review is the baseline.
Buried, duplicated or suspended: the first move
- 1
Cosmetic buried under medical
Local SEO from $750 a month: a dedicated page for each aesthetic treatment, separate from the medical pages.
- 2
Several physician listings at one address
Profile management at $264 a month: consolidate before any growth work.
- 3
A location suspended over a shared number
Fix the number and records, then appeal once with evidence. Reinstatement starts with a $199 diagnostic.
Practice managers usually ask
- Should each physician have their own listing?Google allows a profile for each public-facing practitioner, so it is not wrong in itself. Trouble starts when physician profiles copy the practice name, phone and categories and compete with the practice listing.
- Should medical and cosmetic share one profile?Usually yes, if they share a location, phone number and clinician.
- Can we list treatments we refer out?No. Listed services are expected to be performed at that location.
- What is the commitment?Monthly. Stop with 30 days written notice.
See how search splits your practice today
In writing, within one business day, and free.
- How listings, categories and pages divide between medical and cosmetic
- Duplicate physician listings and shared-number risks
- The first change, and what it costs
Rather talk first? (844) 677-1981
Is your medical work hiding your cosmetic work?
Send your website. Within one business day Joe shows how your listings, categories and pages split between medical and cosmetic searches.
Request received ✓
Request received. Joe will review the practice and come back within one business day.
Architecture first
- Day 1
Free review
The medical and cosmetic split, and the risks.
- Month 1
Consolidate
One listing per location, a number per site, the right primary category.
- Months 2 and 3
Treatment pages
The cosmetic treatments with the best margin first.
- Monthly
Split report
Calls and requests, medical against cosmetic.
Prices and facts verified · Reviewed by the Rankure team · Next review November 2026