Four procedures make up your market. Each needs the best page in town.
Facial plastic surgery marketing at Rankure is built around a narrow commercial vocabulary, rhinoplasty, facelift, blepharoplasty and browlift, so the work goes into one thorough page per procedure, separate coverage for revision cases, and a profile whose categories match the surgeon's board certification. Profile management is $264 a month; local SEO starts at $750.
Listed on Clutch, G2, DesignRush and GoodFirms. Office in Arlington, Virginia.
A small, crowded vocabulary
Few searches. Every one contested.
- RhinoplastyOne pagePlus a revision page.
- FaceliftOne pageCandidacy, technique, recovery.
- Eyelid and browOne page eachWritten for how patients ask.
Profile management$264 a month
Review my practiceMonth-to-month. 30 days notice.
- One page per procedureThorough, not thin
- Revision cases coveredA different patient, different questions
- Categories match certificationNo switching to chase rank
- Month-to-month30 days written notice
Problems peculiar to facial plastics
- 1
ENT and cosmetic signals are mixed on one listing
Sinus surgery and rhinoplasty side by side, and Google is unsure what you are.
- 2
Someone switched the category to rank better
A category change can prompt Google to review the whole listing.
- 3
Revision patients find nothing written for them
They search differently, with different fears, and land on a page for first-time patients.
- 4
Surgeon and practice listings compete
Two listings chase the same search and split the reviews.
Why more pages is the wrong answer here
General SEO advice says publish more. In facial plastics that usually means dozens of thin pages on variations of the same four procedures, each one weaker than a single thorough page would have been. Patients considering their face read closely and compare surgeons for a long time. A thin page tells them you did not take their question seriously.
The other common mistake is the profile. Many facial plastic surgeons trained in otolaryngology and still do functional work. That is a strength, but a listing that mixes functional and cosmetic signals without care can confuse placement, and changing categories to chase rankings invites review. Google asks you to "choose the fewest number of categories it takes to describe your overall core business" (Google Business Profile guidelines, checked 25 October 2026).
How the practice reads when it is right
A patient researching rhinoplasty finds one page that answers them. It covers who is a candidate, which technique, what recovery looks like, what the alternatives are. A revision patient finds a page written for them. The profile states board certification accurately, uses categories that match it, and does not compete with a second listing for the same search. Reviews are answered without confirming anyone is a patient. Each month you see calls and consultation requests by procedure.
We have no published facial plastic surgery case yet, so your first review is the baseline.
Which problem to fix first
- 1
Mixed functional and cosmetic signals
Profile management at $264 a month: categories and services aligned with board certification and the website.
- 2
A few procedures make up the market
Local SEO from $750 a month: one thorough page per procedure, revision cases included.
- 3
Surgeon and practice both listed
Only one should compete for each search. If a duplicate caused a suspension, start with reinstatement.
Surgeons tend to ask
- Can functional and cosmetic work share one profile?Yes, if it is configured carefully, so the listing does not send a mixed signal.
- Do the surgeon and the practice each need a profile?A practitioner profile can be legitimate for an individual clinician. Two profiles at one address for one entity cause duplicate problems.
- Will you make outcome claims?No. Pages describe candidacy, technique and recovery honestly, and you approve every word.
- Are we tied in?No. Thirty days written notice ends it.
Find the procedure page that is costing you consultations
A written review within one business day, without charge.
- Categories and profile risks against your certification
- Each procedure page against the surgeons ranking above you
- The first page to rebuild, and what it costs
Rather talk first? (844) 677-1981
Which of your procedures is losing the search?
Send the practice name. Within one business day Joe checks your categories, profile risks and procedure pages against the surgeons above you.
Request received ✓
Request received. Joe will review the practice and come back within one business day.
Profile first, then procedures
- Day 1
Free review
Categories, risks and the procedure pages that lose.
- Month 1
Profile aligned
Certification, categories, services and duplicates settled.
- Months 2 and 3
Procedure pages
The most valuable procedure first, then its revision page.
- Monthly
Procedure report
Calls and requests by procedure.
Prices and facts verified · Reviewed by the Rankure team · Next review November 2026