Orthodontic Practice Marketing

Because a large share of patients search for a treatment brand rather than a practice, and the brand controls its own provider locator.

Patients search “Invisalign near me” far more than “orthodontist near me”, and the results are shaped by a locator the practice does not control. Being a provider is not the same as being visible, and practices often assume the first delivers the second.

Two audiences, one site. A parent researching treatment for a twelve year old and an adult considering clear aligners for themselves have almost nothing in common in what they search, what reassures them, or what they object to. Most practice sites are written for one and lose the other.

Multi-location is the norm and the vulnerability. Orthodontists commonly run two or three offices staffed part-time, often inside another practice's building. That configuration is the most common cause of listing suspensions in this specialty, and it usually takes down one location while the others survive.

Free consultations commoditise the enquiry. When every practice offers one, it stops being a differentiator and the decision moves back to reviews and visibility.

Google Business Profile reinstatement and management across multiple locations, local SEO, technical SEO, reputation management and web development.

Orthodontic Practice Google Listing Reinstatement →

Reinstatement starts with a $199 diagnostic. The balance is quoted per case and is charged only if we get the profile reinstated.