Patients research a surgeon for months. Be on every page of that research.

Plastic surgery marketing at Rankure keeps a practice visible across a long decision: procedure pages for the patient still exploring, the surgeon's name for the patient comparing, fast gallery pages for the patient deciding, and reviews that answer the last doubt. Most practices need local SEO at Growth or Authority, $1,370 or $2,750 a month; review management is $173 a month.

See where practices start(844) 677-1981
JM
Joe Martinez, Local SEO & Google Business Profile Strategist
Local SEO · Google Business Profile reinstatement · US, UK & UAE

Listed on Clutch, G2, DesignRush and GoodFirms. Office in Arlington, Virginia.

Two searches, two stages

The procedure first. Then the name.

  1. "Breast augmentation near me"ExploringProcedure page has to rank.
  2. "Dr [name] reviews"ComparingSurgeon listing has to hold up.
  3. Gallery visitDecidingThe slowest page on most sites.

Local SEO$1,370 or $2,750

Review my visibility

Month-to-month. 30 days notice.

  • Procedure and name searchesBoth stages of the decision
  • No outcome claimsCandidacy, technique, recovery
  • Board certification stated plainlyNaming the board
  • Month-to-month30 days written notice

Points where a patient quietly drops you

  1. 1

    Your procedure page ranks; your name does not

    They liked the page, searched you, and found a directory profile with three reviews.

  2. 2

    The before-and-after gallery takes eight seconds to load

    The page they spend longest on is the one they abandon.

  3. 3

    The surgeon two miles away has four times the reviews

    That gap becomes an objection on its own.

  4. 4

    You and the practice both have listings

    Google may treat one as a duplicate, and action can land on both.

Why aesthetic surgery marketing so often overreaches

The temptation in this field is the bold claim: natural results, the best surgeon in the city, a guaranteed look. It reads well in an ad and badly in front of a medical board, and state advertising rules vary. It also does little for a patient who will spend weeks comparing, reading and re-reading before booking a consultation.

The quieter problems cost more. A personal listing and a practice listing competing for the same search. A trading name that does not match the licensed entity, which can stall verification. Hospital-performed procedures listed as profile services at an office where they never happen. Google is direct on the first: "A practitioner shouldn't have multiple Business Profiles to cover all of their specializations" (Google Business Profile guidelines, checked 25 October 2026). Each one weakens the practice at the moment a patient is checking.

What the shortlist looks like when it works

A patient searching a procedure finds a page that explains candidacy, technique, recovery and alternatives honestly. When they search the surgeon by name, they find one clean listing, board certification stated accurately, and recent reviews answered without confirming anyone is a patient. The gallery loads quickly on a phone. Every month you see calls, consultation requests and rankings for each procedure you care about.

We have no published plastic surgery case yet, and we will not dress up results from other industries as yours. The free review sets your baseline.

Where practices usually start

  1. 1

    Duplicate surgeon and practice listings

    Resolved before any growth work, so the strongest listing carries the reviews.

  2. 2

    Procedure pages that do not rank

    Local SEO at Growth ($1,370) or Authority ($2,750): one thorough page per procedure the surgeon performs regularly.

  3. 3

    Review gap against a competitor

    Review management at $173 a month: steady requests to every patient and privacy-safe replies.

What surgeons and practice managers ask

  • Should the profile carry the surgeon's name or the practice's?Whichever patients recognise, provided the listing, website and corporate filings match.
  • Can hospital-performed procedures go on the profile?Not as profile services. Explain them on the website instead.
  • How should board certification appear?Plainly, naming the certifying board. Your state advertising rules apply.
  • Who approves the copy?The practice. Nothing goes live without sign-off.
  • Is this a long contract?No. Monthly, with 30 days written notice.

See your practice the way a comparing patient does

Free and confidential. A written comparison within one business day.

  • Your listings, procedure pages and reviews against the surgeons above you
  • Any duplicate or name mismatch that puts the profile at risk
  • The level that fits, and the procedure pages to build first

Rather talk first? (844) 677-1981

Free surgeon visibility review.

Where do you drop off the shortlist?

Send the practice and surgeon names. Within one business day Joe compares your listings, procedure pages and reviews with the surgeons ranked above you.

No cost and no obligation. Prefer to talk? Call (844) 677-1981.

Recent result: DentalNightGuard.com Google profile views went from 327 in April to 2,910 in September 2026. See our work. Listed on Clutch, G2 and DesignRush.

Led by Google Business Profile and local search specialist Joe Martinez

Request received ✓

Request received. Joe will review it and come back within one business day.

Clean listings first, then procedure pages

  1. Day 1

    Free review

    Listings, pages and reviews against competitors.

  2. Month 1

    Clean up

    Duplicates resolved; names, categories and certification aligned.

  3. Months 2 and 3

    Procedure pages

    The procedures you most want, written without outcome claims.

  4. Monthly

    Consultation report

    Calls, requests and rankings by procedure.

Prices and facts verified · Reviewed by the Rankure team · Next review November 2026

Plastic surgery marketing: common questions

Do you market single procedures such as rhinoplasty?
Yes. A procedure the surgeon performs often, rhinoplasty included, gets its own page on candidacy, technique, recovery and alternatives. See facial plastic surgery marketing for practices built around the face.
Can patients find us when they ask ChatGPT about surgeons?
That is the job of AI search optimization, included on the Authority level at $2,750 a month. It works on the sources assistants cite: your listing, directories, reviews and pages they can quote.
Does a surgeon's personal listing compete with the practice listing?
It can. Google may treat one as a duplicate of the other. Which to keep depends on how patients search for you.
Does every procedure need its own page?
Yes, for procedures the surgeon performs regularly, with honest detail on candidacy, technique, recovery and alternatives.
How much does plastic surgery marketing cost?
Most practices need local SEO at Growth or Authority, $1,370 or $2,750 a month. Review management is $173 a month. Month-to-month, no setup fee.
Why do plastic surgery profiles fail verification?
A common cause is a trading name that does not match the licensed entity. Aligning the listing, website and filings usually fixes it.

Send us your website. Within one business day you get a written answer, and a plan with the price on it.

Get my free audit See client results (844) 677-1981