Law firm SEO pricing: what it costs and what you get

Local SEO for law firms at $750, $1,370 or $2,750 a month. Legal search is one of the most crowded local markets, so this page shows what each package includes, what other providers publish, and the bar rules that limit what any agency should write for you.

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$750, $1,370 or $2,750 per month. Month-to-month, no setup fee, free audit of your profile, website and competing firms first.

JM
Joe Martinez, Local SEO & GBP Reinstatement Specialist
Local SEO · Technical SEO · Google Business Profile reinstatement specialist · US, UK & UAE

Listed on Clutch, G2, DesignRush and GoodFirms. Office in Arlington, Virginia.

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See which package your firm needs

Send your firm name and number. Joe Martinez reviews your Google Maps visibility and competing firms and tells you which package fits before you pay anything.

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  • Free audit firstWritten findings within one business day
  • Month-to-monthCancel with 30 days written notice
  • Reported in real numbersCalls, leads and rankings every month
  • Everything stays yoursAccounts and content remain in your name
The short answer

How much does SEO for a law firm cost?

Rankure's local SEO for law firms costs $750, $1,370 or $2,750 a month for one office.

Law firm SEO is local SEO for a legal practice: a Google Business Profile that shows up for practice-area searches in your city, practice-area and location pages that answer what prospective clients ask, links from relevant local and legal sources, and review replies that respect client confidentiality.

  • Competition sets the tier. Personal injury, family and criminal defense firms in larger cities compete with many firms for the same few Maps positions, which is why most need Growth or Authority.
  • Bar rules apply to SEO copy. Pages and profile posts cannot promise results or make claims that cannot be backed up.
Packages

Rankure law firm SEO packages

The same three tiers as our local SEO pricing, with the page work aimed at practice areas.

Starter
$750 /month

A firm in a smaller market or a niche practice area with few local competitors.

  • Google Business Profile optimisation and monitoring
  • Citation clean-up across up to 30 directories
  • 2 Google Posts a month
  • Confidentiality-safe review replies
  • On-page SEO for 2 existing pages
  • Monthly report on rankings, calls and clicks
Start with a free audit
Growth
$1,370 /month

A personal injury, family or criminal defense firm in a larger city.

  • Full profile management
  • Citations across 50+ directories
  • 4 Google Posts a month
  • Review generation plan
  • 2 new practice-area or location pages a month
  • 3 to 5 local links a month
  • Competitor monitoring, ranking grid and call tracking
Start with a free audit
Authority
$2,750 /month

Firms in the most crowded metros, or several practice areas competing at once.

  • Everything in Growth
  • 4 long-form practice-area or location pages a month
  • 8 to 12 authority links a month
  • Quarterly technical SEO
  • Schema on every service page
  • AI search optimisation
  • Bi-weekly strategy calls
Start with a free audit

Firms with several offices are quoted after a free audit of every location.

Compared

Published law firm SEO prices compared

Packages differ in what they include, so compare the monthly work listed, not only the price.

ProviderPublished monthly priceNotes
Rankure$750, $1,370 or $2,750Month-to-month, 30 days notice, no setup fee
CounselRank$749 flatMonth-to-month, no setup fee
Dagmar Marketing$1,500 to $2,300 average for one officeEach additional location $750 to $1,500
Industry average (Ahrefs survey)$1,557 for a local SEO retainerAll industries

Prices checked on each provider's own website on 9 October 2026.

Ethics

Bar rules that shape law firm marketing

Lawyer advertising is regulated by each state bar. Two ABA rules affect SEO work directly.

No misleading claims on your pages

State rules are based on ABA Model Rule 7.1, which bars false or misleading statements about a lawyer's services. That rules out promised results and superlatives that cannot be backed up, on your website and your profile.

No client details in review replies

ABA Formal Opinion 496 says a lawyer may not reveal confidential client information when responding to a negative online review. Rankure drafts every reply to that standard and sends it to you for approval.

Before you sign

Questions to ask any law firm SEO provider

  1. 1

    The first three months

    What work will be completed in the first 30, 60 and 90 days?

  2. 2

    Pages and links

    How many practice-area pages and legitimate local links are included each month?

  3. 3

    Ownership

    Do you keep your website, Google Business Profile and content if you cancel?

  4. 4

    Cases, not just rankings

    How will consultations or signed cases be tracked?

  5. 5

    Approvals

    Who approves review replies and page copy before they are published?

  6. 6

    Terms

    What is the minimum term, and how much notice is needed to cancel?

No surprises

What you get in writing

The same terms as our terms and conditions and refund policy.

  • A statement of workYour deliverables are listed before work starts, so you can check each month what was done.
  • Month-to-month termsCancel with 30 days written notice. Fees prepaid for months that have not started are refunded in full.
  • Your approval firstNothing is published on your website, profiles or ad accounts without your sign-off.
  • You keep ownershipYour accounts stay in your name, and the content made for you is yours once paid for, including after you cancel.
  • Your sign-off on every claimPage copy and review replies go to the firm for approval, so you can check them against your state bar rules before anything is published.
  • No ranking guaranteesGoogle controls rankings. Treat any provider who guarantees a number one position as a warning sign.
Questions

Law firm SEO pricing questions

How much does SEO for a law firm cost per month?
Published prices checked on 9 October 2026 run from $749 per month (CounselRank's flat plan) to the $1,500 to $2,300 per month that Dagmar Marketing gives as its average for one law office. Rankure's packages are $750, $1,370 and $2,750 per month, month-to-month with no setup fee.
Which package does a single-office law firm need?
A firm in a smaller market usually starts on Starter at $750 per month. A personal injury, family or criminal defense firm in a larger city usually needs Growth at $1,370 per month, which adds two new practice-area pages and three to five local links each month. The free audit tells you which applies before you pay anything.
Can you reply to client reviews for our firm?
Yes, within the limits of your professional conduct rules. Replies never confirm someone was a client or discuss their matter. ABA Formal Opinion 496 says lawyers may not disclose confidential information when responding to online criticism, and every reply Rankure drafts is written to that standard and sent to you for approval first.
Can an agency guarantee my firm ranks first?
No. Google controls rankings, and state bar advertising rules prohibit misleading statements, so treat any guarantee of a number one position as a warning sign. What a provider can commit to in writing is the work: pages, links, profile management and reporting on calls and consultations.
Is there a long-term contract?
No. All packages are month-to-month with no setup fee. You can cancel with 30 days written notice, and fees prepaid for months that have not started are refunded in full.

Send us your website. Within one business day you get a written answer, and a plan with the price on it.

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