Facebook and Instagram ads that bring inquiries, not likes
Rankure's Meta ads management runs your Facebook and Instagram campaigns around one number, cost per inquiry. A one-time setup of $250 for budgets under $5,000 a month ($500 above), then 15% of whatever you spend on ads that month, with no minimum budget, and 10% on spend above $5,000. New ads are made for you every month. Month-to-month, and the ad account stays in your name.
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Are your Facebook ads paying for themselves?
Send your website, and tell us if you already run ads. Within one business day you get what we can see from the outside and the first three things we would change.
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Management fee by monthly ad spend
A share of your budget, never a fixed bill.
- Setup, once$250Budgets under $5,000 a month. $500 above.
- Spend up to $5,00015%$1,000 spend: $150. No minimum budget.
- Spend above $5,00010%On the part above. $8,000 spend: $1,050.
First, freeAccount review
Review my Meta adsAd spend goes to Meta directly, never through us.
- 15% of ad spendNo minimum budget
- New ads every monthImages or carousels, made for you
- Your account, your dataYou keep it all if you leave
- Month-to-month30 days written notice
Does your Facebook advertising look like this?
Most accounts we look at match two or three of these.
- 1
You boost posts and get likes, and nobody calls
A boost asks Meta for engagement, so it finds people who like and scroll. People who tap "call" or fill in a form are a different audience, and you only reach them by asking for that result.
- 2
Leads arrive, but half never answer the phone
Instant forms that fill themselves in make it easy to submit by accident. Without a check step or a qualifying question, you pay for names that were never interested.
- 3
The same ad has run for months
People in a small service area see it again and again. Results fade as the audience tires of it, and the cost of every lead creeps up.
- 4
Nobody can say which ads produce customers
If the Pixel only counts page views, Meta cannot tell a buyer from a browser, and neither can you.
- 5
You sell homes, jobs, loans or insurance and the targeting keeps changing
These are special ad categories with their own targeting rules. Ads set up the ordinary way get rejected or limited.
Why do small-business Facebook ads stall?
Meta's delivery system is a learner. It shows your ad to different people, watches who does the thing you asked for, and then looks for more people like them. It does that well when it gets enough signal. It does it badly when the signal is wrong or thin.
Wrong signal is the common one: campaigns optimized for clicks, engagement or video views, because those are cheap. The system then delivers exactly that. Thin signal is the second. Meta generally needs about 50 optimization events in a week before an ad set settles (Portent, on Meta's learning phase). Split a modest budget across five ad sets and none of them gets there.
The third is creative. On Facebook and Instagram the ad itself is most of the targeting: the picture and the first line decide who stops. One tired image cannot carry a whole year. So the job is simple to say and dull to do: ask Meta for inquiries, give it a clean count of them, keep the structure tight enough to learn, and keep new ads coming.
What does a well-run Meta account look like from your side?
Every lead form, call and booking from an ad is counted once, from the Pixel and from the Conversions API, which sends the same events from the server so fewer are lost to browsers and blockers (Meta for Developers). Campaigns are built for leads or bookings, not reach. One or two ad sets carry the budget, so each one learns.
New ads arrive every month, written and designed for your service and area, and the ones that stop working are switched off. Once a month you get the numbers that matter, in plain words: spend, inquiries, cost per inquiry and what changed.
For scale, WordStream's 2025 benchmarks put the average Facebook cost per lead at $27.66, from $3.16 for restaurants to $76.71 for dentists (WordStream). Your figure depends on your market and offer; the free review gives you a realistic one before you spend anything.
What will the management fee be at your budget?
Our fee is a share of the budget you choose, so it shrinks and grows with it. There is no minimum budget and no minimum fee.
| Monthly ad spend | Management fee | What it covers |
|---|---|---|
| Setup (one-time) | $250 if your monthly budget is under $5,000; $500 at $5,000 or more | Account review, Business Manager access, Pixel and Conversions API, lead and call tracking, audiences, first set of ads |
| Up to $5,000 a month | 15% of that month's spend | $600 spend: $90. $2,000 spend: $300. Campaign management, two new ads a month (four from $3,000 of spend), lead quality checks, monthly report |
| Above $5,000 a month | 10% on the part above $5,000 | $8,000 spend: $750 + $300 = $1,050. Four or more new ads a month |
Prices in USD. Facebook and Instagram run from the same account and budget, so one fee covers both. Video editing from footage you supply is quoted separately. Month-to-month, 30 days written notice. No prepay discount on ads management.
How does 15% compare with other agencies?
Compare the fee at your own spend, and check whether new ads are included or billed on top.
| Provider | Typical fee | New ads |
|---|---|---|
| Rankure | Setup $250 (budgets under $5,000) or $500, then 15% of spend up to $5,000 and 10% above, no minimum | Two a month included, four from $3,000 of spend |
| Small-business retainers (Stackmatix) | $500 to $1,500 a month for $1,000 to $5,000 of spend | Varies by agency |
| Percentage of spend (Superscale, citing WebFX) | 10% to 20% of spend: $500 to $1,000 at $5,000 | Varies by agency |
| Creative billed separately (ClicksGeek) | On top of management | $150 to $500 per new design |
At $2,000 of spend our fee is $300, against $500 to $1,500 for a flat small-business retainer. New designs are included rather than billed per piece. Figures read 12 November 2026.
What does the fee come to at three budgets?
Illustrations of how the fee works, not client results.
- 1
A med spa spending $1,500 a month
One lead campaign with one ad set so it can learn, a qualifying question on the form, and new treatment ads each month. Fee: $250 setup in month one, then 15%, so $225 a month.
- 2
A home services company spending $4,000 across two areas
One campaign per area, each with its own offer and photos of real jobs, and calls tracked from the ad. Fee: 15%, so $600 a month.
- 3
A real estate team spending $12,000 a month
Run under Meta's Housing category, with the targeting limits that come with it. Fee: 15% of the first $5,000 ($750) plus 10% of the other $7,000 ($700), so $1,450 that month.
Who owns the account, and who holds the budget?
You do, on both counts. Full terms are on how we price and work.
- Whose name is the ad account in?Yours. We work through partner access in your Meta Business portfolio, so the account, Pixel, audiences and history stay with you if you leave.
- Does my ad budget go through you?No. Meta bills your card directly. Our fee is a separate invoice, and you set the budget in advance.
- How much should I spend?Whatever you are comfortable with; our fee follows it. Meta has no fixed minimum, but small budgets learn slowly, so we keep them in one campaign and judge results over a month. We will tell you before you start if your market needs more.
- Do you make the ads?Yes. Two new image or carousel ads a month, four once you spend $3,000 or more, written and designed for your service, area and offer. Your own photos of real work almost always beat stock images, so we will ask for them.
- What if I sell homes, loans, insurance or jobs?Those run under Meta's special ad categories (housing, employment, financial products and services), which limit targeting by age, gender and ZIP code (Meta for Developers). We set them up correctly from the first campaign.
- Is there a contract?No. Month-to-month, 30 days written notice. Setup is charged once, at the start.
Free account review. No obligation.
Get the free review before your next boost
- Whether your campaigns ask Meta for leads or for likes
- Whether leads and calls are counted, once each
- The first three changes we would make, in order
What happens once you say yes?
- Day 1
Free review
What we can see, and the first changes, before you pay anything.
- Week 1
Setup, $250 or $500
Partner access, Pixel and Conversions API, lead tracking, audiences and the first ads.
- Every week
Manage
Lead quality checked, budgets and ads adjusted, tired ads replaced.
- Month end
Your report
Spend, inquiries and cost per inquiry, against the month before.
Setup from $250, then 15% of your ad spend if you go ahead. Your account stays yours.
Every engagement follows the Rankure Growth Intelligence Framework: Discover, Diagnose, Design, Deploy, Demonstrate. Running search ads too? See Google Ads management and Facebook ads vs Google Ads.
How to choose a Facebook and Instagram ads manager
- 1
The ad account and pixel are yours
Your business owns the ad account, the Pixel and the audiences, and you pay Meta directly.
- 2
Tracking is tested
The Meta Pixel and Conversions API are set up and checked, so leads are counted correctly.
- 3
The fee is clear in writing
Ours is 15% of monthly ad spend up to $5,000 and 10% above, with a one-time setup.
- 4
There is a creative refresh plan
Ads tire quickly on Facebook and Instagram; ask how often new creative is tested.
- 5
Reports show leads and cost per lead
Reach and likes are not results. The monthly report should show what each lead cost.
Prices and facts verified · Reviewed by the Rankure team · Next review February 2027