Backlink audit and disavow
The site’s backlinks were audited on day one and harmful links were disavowed.
DentalNightGuard.com: from 327 to 2,277 monthly profile views, and the next step we are working on
DentalNightGuard.com, a dental night guard seller in Berwyn, Illinois, has worked with Rankure on SEO and its Google Business Profile since 31 March 2026. Its monthly profile views rose from 327 in April to 2,277 in October 2026, about seven times higher, after peaking at 3,436 in August, and it now shows up for product searches like “night guard” and “mouth guard”. Interactions doubled from April but are still below March, and turning that visibility into orders is the current focus.
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- Google’s own numbersProfile reports and Search Console
- Working since March 2026Eight months on record
- Named with permissionA real, verifiable business
- The gap is shownInteractions still below March
Results at a glance
April to October 2026, in Google’s own numbers
- Monthly profile views2,277from 327 in AprilAbout 7x
- Peak month3,436profile views in August10x April
- Searches that showed the profile119from 18 in April6.6x
- Interactions79from 37 in April; 186 in MarchStill below March
Source: Google Business Profile monthly performance reports sent to Rankure as the profile manager, and Google Search Console.
The business and the starting point
DentalNightGuard.com sells dental night guards and mouth guards online and has a Google Business Profile in Berwyn, Illinois. When Rankure started on 31 March 2026, the profile was showing up for almost no product searches: in April Google reported 18 searches, led by a fragment of the web address rather than anything a buyer types.
The website also had problems Google could see. Backlinks needed an audit, and Search Console listed 65 pages as “Discovered, currently not indexed”, which means Google knew the pages existed but had not added them to search.
The work
What Rankure did
Website rebuilt
Rankure rebuilt the DentalNightGuard.com website.
Indexing fixed
The pages Google had discovered but not indexed were fixed, and Search Console validated the fix on 16 August 2026. The site recorded its first search impressions on 12 April and 30 clicks in the 28 days to 21 September.
Google Business Profile managed
The profile kept current and active alongside the site work, with a monthly report in Google’s numbers.
Visibility
Profile views, month by month
August, highlighted, was the peak. March is the month before Rankure started.
Full data
Every metric, every month
Google Business Profile performance, March to October 2026
| Month | Profile views | Searches | Calls | Directions | Website visits | Interactions |
|---|---|---|---|---|---|---|
| March (before) | 361 | n/r | 4 | 166 | 16 | 186 |
| April | 327 | 18 | 2 | 31 | 4 | 37 |
| May | 283 | n/r | 0 | 33 | 6 | 39 |
| June | 390 | n/r | 2 | 43 | 7 | 53 |
| July | 1,456 | 33 | 1 | 53 | 8 | 62 |
| August | 3,436 | 243 | 4 | 64 | 12 | 81 |
| September | 2,910 | 132 | 4 | 27 | 13 | 45 |
| October | 2,277 | 119 | 3 | 60 | 15 | 79 |
n/r: Google did not report searches for March, May or June. Interactions include calls, chat clicks, website visits and direction requests.
What changed
Three things the reports show
Visibility
Profile views went from 327 in April to a peak of 3,436 in August, and were 2,277 in October.
The right searches
In April the top search was a fragment of the web address. By October it was product terms: “mouth guard” (45), “night guard” (33) and “night guard for teeth” (23).
Action from the profile
Interactions rose from April to October, with direction requests up from 31 to 60 and website visits from 4 to 15.
Still in progress
What is still in progress
Interactions are still below March, the month before we started, when the profile recorded 186, mostly direction requests. Calls have stayed in low single figures throughout. Visibility has moved much further than action so far, and the work now is turning those views into website visits and orders.
We show that gap on purpose. A case study that only shows the line going up tells you very little about how an agency reports when something has not worked yet, and that is the report you will be reading every month.
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- Pages Google knows about but has not indexed
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- The fixes in order, with the monthly price
Prices and facts verified · Reviewed by the Rankure team · Next review December 2026
About this case study
Where do these numbers come from?
From the monthly performance reports Google sends to the profile manager, which is Rankure, and from Google Search Console. They are Google’s figures, and the table includes the month before we started.
Why did views fall after August?
August was the peak at 3,436. September and October settled at 2,910 and 2,277, still about seven to nine times April. Monthly views move with demand and with how often Google shows the profile, which is why we report every month rather than only the best one.
Why are interactions still below March?
March had 166 direction requests, far above any month since. The current work is converting the much larger audience into visits and orders, and the monthly report tracks it.
What does this kind of work cost?
Local SEO is $599, $1,094 or $2,196 a month for a single-location business, month-to-month, starting with a free audit. Website builds are quoted separately.
Did the business agree to be named?
Yes. DentalNightGuard.com is named with permission.