The claim, step by step
Open Business Hub
Sign in to ChatGPT with the account you want to manage the profile from, go to chatgpt.com/business-hub and choose Claim your business. Use an account the business will keep, not a staff member's personal one.
Find or create the listing
Type your business name. Pick the suggested listing if ChatGPT already has one; otherwise create one. At launch, local stores and restaurants can only claim an existing US listing.
Verify your website
Enter your full website address. ChatGPT gives you a DNS TXT record to add at your domain provider, with a host such as openai-business-profile. The record expires 30 minutes after it is issued, so have your domain login ready before you start. Verification by business phone, email or a Shopify store is also offered, depending on the business.
Fill in the details
Choose your category, add a description, phone and email (an email gets a six-digit code to confirm), and set delivery and return options if they apply. Copy these from your Google Business Profile so both say the same thing.
Complete the ID check
The person managing the profile completes a government ID check before business information can be edited. This must be the owner or someone authorized to represent the business.
Wait for review
The profile stays a draft while OpenAI reviews it, which it says happens over the next few days. Later edits are reviewed before they go live.
Who can claim, and what you get
| Question | What OpenAI and launch reports say |
|---|---|
| Who can claim? | Eligible businesses in markets where ChatGPT operates. Eligibility depends on industry, location and OpenAI's verification and integrity checks. |
| Local shops and restaurants | Can only claim an existing US listing at launch. |
| Outside the US | Claims are open where ChatGPT is available, but at least one claim outside the US was put on a waitlist on launch day. |
| Cost | Free at launch for claiming, managing the profile and publishing a Business Agent. |
| Insights | Mentions, profile views, website clicks and the top discovery topics, over 7 and 28 days, shown only once activity passes thresholds OpenAI has not published. Clicks do not confirm visits or sales. |
| Business Agent | A chat agent on your profile, for eligible US ecommerce and online-service businesses. It can also be sponsored as the destination for ChatGPT ads. |
| Privacy | OpenAI says it does not share users' conversations or Business Agent chats with businesses. |
Compiled 12 November 2026 from VentureBeat, PPC Land and LovedBy.ai's walkthrough of a live claim. The program is in beta and details may change.
Where claims get stuck
The DNS record expired
It lasts 30 minutes. If your web designer manages the domain, book the time with them first, or verify by phone or email if offered.
The wrong person started the claim
An agency or staff member cannot pass the ID check for you. The owner or an authorized representative has to.
Details do not match Google
A different phone number or business name on ChatGPT and Google gives AI tools two versions of you. Match them word for word.
Your category is not listed yet
Eligibility depends on industry. If yours is not offered, record the date and check again; OpenAI says it plans to add more categories.
What claiming will not do
Claiming is not a ranking factor. OpenAI says ChatGPT keeps making independent recommendations and that a claimed profile carries no guarantee of more mentions or more sales. A business that ChatGPT rarely names today will still rarely be named after claiming.
What changes is accuracy and visibility into the numbers. When ChatGPT does mention you, the website, contact details and description come from you. Being mentioned more often depends on the same things as before: a site AI tools can read, consistent details across the web, reviews, and mentions on the sources AI answers cite. See why ChatGPT mentions your competitors and how to check if ChatGPT mentions your business.
Questions people also ask
Is it free to claim a business in ChatGPT?
How long does it take to claim a business in ChatGPT?
Can an agency claim my business in ChatGPT for me?
Does claiming my business help me show up in ChatGPT?
What is the difference between a ChatGPT business profile and a Google Business Profile?
Sources
- Introducing Businesses in ChatGPT (OpenAI) read 2026-11-12
- OpenAI lets you claim your business in ChatGPT (VentureBeat) read 2026-11-12
- Businesses gain ChatGPT click and mention counts in Business Hub (PPC Land) read 2026-11-12
- How to Claim Your Business in ChatGPT (LovedBy.ai) read 2026-11-12
Facts and prices checked . Next review December 2026.